eBook

Skift Trend Report: U.S. Wedding Market Report for Hotels and Special Event Venues

Download Now


Download the eBookClose

The $80 billion U.S. wedding market is poised for a great transformation. In a consumer landscape increasingly defined by customization and digital use, those getting married today rely on technology to book wedding providers and look to create unique events that express their individuality.

This shifting consumer behavior presents a promising opportunity for hotels and special event venues. These creative, ready-to-spend couples want to search using digital tools. They want to gain easy access to complete information, including photos, videos, and online reviews, and expect constant, clear, and transparent communication. Hotels and venues can easily get ahead of competitors by embracing wedding venue sourcing websites and capitalizing on all the tools and data resources they provide.

DOWNLOAD THIS SKIFT TREND REPORT FOR:

Skift Trend Report: Weddings in a Digitally Native World: What Hotels and Special Event Venues Need to Know
  • A look at the value of the U.S. wedding market for hotels and special event venues.
  • An examination of changing preferences and planning habits of millennial and Gen Z couples when sourcing a wedding venue.
  • Actionable takeaways to help hotels and special event venues make the most of the opportunities provided by weddings.

Quantitative survey data of U.S. couples currently planning a wedding, as well as hotels and special event venues that book weddings, on their respective wants and needs.