Planners 101: A Hotelier's Guide

Developing a relationship with planners — and understanding their unique needs and limitations — can pay off in big ways for your group business. And we’re here to help.

Planners 101: A Hotelier’s Guide, identifies seven main types of planners based on their employers and the types of events they plan.

This guide will help you understand the roles, challenges, and motivations of each planner type so you can:

• Respond nimbly to RFPs.
• Cater to their specific needs.
• Secure more bookings and capture repeat business.