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Addressing the Generation Gap: Branding and Messaging to the Right Audience

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Baby Boomers, generation X, and millennial event planners each have distinct ways of consuming content. Are you considering your target event planner’s generation when constructing your group business strategy?

One of our highest-rated sessions from Cvent Connect 2017, Addressing the Generation Gap: Branding and Messaging to the Right Audience, reveals how generational divides affect the buying cycle, including the value of money, negotiations, and common misconceptions across the age gap.

Watch and gain actionable insights.

Leverage data to identify your target.
Learn what motivates your target.
Discover how to utilize this information to shape your tactics, promotions, and messaging.