Learn the game changers and planner perspectives from the past year to prepare your sales and marketing teams for 2017.
In the first half of the 2016 Trends Report and 2017 Forecast, you'll find an in-depth collection of the trends that drove the hospitality industry in 2016. Topics include:
- Meeting trends
- Planner behavior
- Industry insights
In part two, you'll find the trends to expect in 2017, and an analysis of how they'll affect venues, hotels, and destination marketing organizations. Use this guide to build a stronger strategy moving forward, comparing your best practices with the experts'.