Report
Supercharging Next-Gen Events
Events as a marketing channel have become increasingly complicated to manage. There are more event types and stakeholders, more attendees expecting more value, and more opportunities for customer engagements that can deliver more punch to a company’s bottom line. How can event marketers better manage a mix of in-person, virtual and hybrid events?
In this recent report, conducted by the CMO Council and commissioned by Cvent, 150 global marketing leaders participated in comprehensive interviews, providing a wealth of insights into strategies and practices for improving event management performance.
