Podcast

How Events Influence our Culture and Community

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Episode description

Celebrating Black culture in events goes beyond remembering historical struggles–It’s about shining light on successes, uplifting talents, and embracing the powerful impact of education and representation.

Join Paulina GiustiFelicia Asiedu as they share how events like Black Techfest and the UK Black Business Show are celebrations that bring communities together, showcase rich cultures, and highlight the achievements of Black professionals. 

You’ll hear insights into the value of cultural representation and supportive micro-communities within the tech industry and learn why it is essential to have the right speaker on the right stage and how to avoid the pitfalls of diversity quotas.

Tune in to feel inspired, informed, and ready to bring a new depth of authenticity to your event planning and marketing strategies

In this episode, you’ll learn:

  1. Actionable strategies to diversify your programs and connect with a wider audience

  2. How to go beyond diversity quotas - confidently choose speakers who add value, inspire, and reflect our diverse world

  3. Tips on engaging local figures to add authenticity and depth to your events

Things to listen for:

00:00 Paulina welcomes Felicia to discuss Black History Month
03:21 Panel experience, discovering joy in adversity
08:37 Discussing the importance of Black History Month for listeners
12:45 Corporate barriers hinder communication, but empathy is crucial
15:57 Diverse requests for speaker bureau events
18:57 Tips for niche speakers and event organizers
22:57 Finding speakers who align with conference themes 
24:24 Diverse celebrations and initiatives during Black History
 

Meet your hosts

Paulina Giusti, Director of Meetings and Events, Cvent
Felicia Asiedu, Director of Europe Marketing, Cvent