Virtual Event Strategy and Execution: A Practitioner’s Guide

Most organizations' current event programs bear little resemblance to the ones ushered in at the start of 2020. Marketers and planners, forced to find new ways to connect with prospects and customers, have pivoted their in-person events to virtual. 

While virtual events aren’t exactly new, the rush to repackage in-person events into virtual ones has been an experiment for most, with varying degrees of success.

The reality is, in-person events and virtual events just aren’t the same. You need to plan virtual events differently while staying true to basic event execution best practices. It’s new territory, but we have you covered.  

In this eBook, we’ll explore two aspects of virtual event planning:

• Strategy: How do you decide which events in your event program can be taken virtual? From event purpose to goal setting, the virtual event decision requires collaboration and insight.
• Execution: What do you want the virtual experience to look like? How will your content attract and engage attendees? And how will you capture engagement data? Rethink programming and technology to deliver a memorable experience.