Positioning Your Event Program: Your Guide to Mastering Cross-Departmental Communication

When it comes to your event program do you feel like a lone warrior, fighting to get the resources and information you need to ensure success? Do you feel like different departments have competing priorities and goals and you just can’t get aligned as a team?

If you’ve felt this way – you’re not alone. And the good news is that we discovered that when it comes to event program management the truth is that often different departments have more shared goals than differences. The problem is that we’re all speaking our own languages and our commonalities get lost in translation.

To help your organization decode how different departments can align on your event strategy, we’re happy to share our Event Program Translation File.

In this document we’ve outlined 10 common organizational goals and how you can use impactful language to speak about your events to procurement, marketing, and event planning teams.

By addressing the priorities and pain points that are most important to these departmental stakeholders, you’ll be sure to capture their attention and gain their buy-in. Use this guide to uncover your team’s mutual targets and joint objectives so that you can take your event program to the next level.