The Basics of Group Event Business

No matter how familiar you are with group event business, running the operation efficiently and profitably can be difficult and confusing.

So, whether you’re new to the world of event hospitality or have a long track record of success, we created the guide, The Basics of Group Event Business, to help you crack the code on why meetings and events are so important and how to make them even more profitable. 

We’ll deep-dive into topics including:

• The group business ecosystem
• Consumer behavior shifts and trends
• Technology’s fundamental role in group business
• And more!