Event Marketing Institute and CrowdCompass by Cvent to Present Key Findings from Study on the Momentum of Mobile Event Apps on April 7^th

Norwalk, CT. and Tysons Corner, Va., The Event Marketing Institute, an association providing content and research to a membership of Fortune 1000 brands and top event agencies, partnered withCvent, Inc. (NYSE:CVT), a leading cloud-based enterprise event management platform, to develop and conduct a unique study to quantify how event planners are currently leveraging mobile app technology and services. The results of a survey conducted with leading event and meeting planners in November and December 2014 predict a dramatic increase in how event attendees will value and engage with mobile event apps over the next two years.

"Technology is impacting every facet of meetings and events,” said Kevin Ritch, senior director of membership at EMI. “This new research validates mobile apps as a key driver of event engagement, a key cost-containment tool, and as a permanent part of the event marketer’s toolbox."

The Momentum of Mobile Event Apps research report is based on responses from more than 300 leading associations, exhibition producers and corporations that have major event, meeting and tradeshow programs. The respondents represent many of the leading event management organizations and corporations in North America.

Key findings from the study include:

• By 2016, 88% of planners expect their attendees to consider mobile event apps as critical to their event experience.
• By 2016, 86% of planners will have an app at their event.
• The top 10% of respondents in terms of current attendee app usage say 85% of their attendees are using apps today and 94% will be using apps by 2016.
• The top 10% of respondents in the print savings category say they’ve saved 84% on printing costs.
• 94% of the industry with a mobile event app will increase or maintain their app spending level in 2015.

"Mobile apps are one of the most important and fastest growing aspects of the events and meetings industry," said Kevin Long, vice president of marketing and operations at CrowdCompass by Cvent. "In conducting this benchmark survey on the growing trend of mobile apps, we gained comprehensive insights into how event producers are currently using and would like to use mobile app technology. We look forward to using the information as we continue to enhance our app capabilities."

The report describes how best-in-class event producers and brands are using mobile apps to drive event success. The executive summary can be downloaded here.

Interested in learning more? Please join Event Marketing Institute and CrowdCompass by Cvent for a 30-minute speed briefing webcast on Tuesday, April 7 at 2:00 p.m. EDT. To register please click here.