New Functionality Automates Manual Processes for Member-based Organizations; Helps Associations Grow Membership and Boost Retention

August 8, 2011 – NEW YORK and MCLEAN, VA – Cvent, the world's largest cloud-based provider of online event management, venue selection and web survey solutions, today unveiled a new membership management module that will help associations and non-profits more effectively manage members, grow their membership base and boost retention.

"We developed this functionality largely based on the requests we received from our clients, including thousands of member-based organizations," said Chuck Ghoorah, Cvent's Co-Founder and Executive Vice President of Sales and Marketing. "We saw a huge demand for a membership management module within the Cvent system that would eliminate the need to use several different applications. With this new functionality, Cvent will serve as a one-stop shop for our clients' event, web survey and membership management needs."

Cvent's new membership management module enables administrators to collect membership dues either on their own or in conjunction with event fees, send automated membership renewal reminder emails, generate unique IDs for new members, and create a web portal where members can connect with each other and oversee their member profile and membership history.

Organizations leveraging the membership management module will be uniquely positioned to:

• Grow their membership numbers by offering sign-up and renewal during registration, or directly from their website;
• Maximize member retention rates by incentivizing members to renew early with time-related discounts and through automated email reminders based on membership type and expiration date; and
• Secure future sponsorship opportunities by providing current sponsors with direct access to detailed reports, which quantify program successes and further illustrate the value of the sponsorship opportunity.

"By coupling membership management with our suite of event management, site selection and web survey solutions, we can provide associations with an offering that is unmatched in the industry," added Ghoorah. "With Cvent, our clients can have the best of both worlds."