Direct credit card tokenization for group reservations offers robust protection against data security breaches and enhanced PCI compliance while delivering a more streamlined payment experience for group guests 

San Antonio, TX – June 10, 2024 – Cvent, an industry-leading meetings, events and hospitality technology provider, and FreedomPay, an innovative leader in Next Level Commerce™ technologies, shared details of their latest integration and payment card tokenization initiative at Cvent CONNECT, Cvent’s user and industry conference taking place now in San Antonio, TX and online.

The integration between Cvent Passkey and FreedomPay enables direct tokenization of credit cards which allows for credit card numbers to be exchanged between Cvent Passkey and a hotel’s central reservation system (CRS) via secure credit card tokens. Tokenization helps protect hoteliers against the threat of payment fraud and data breaches and offers enhanced security features for managing and processing group reservations.

“With many of the top hotels around the world leveraging our payment solutions, we understand the unique needs of the hospitality and travel industries,” said Nate Ware, SVP Sales & Digital Development at FreedomPay. “Today’s buyers and suppliers want greater security, personalization and efficiency, and we’re proud to partner with a leading, global organization like Cvent, which shares in our commitment to ensuring each of those areas is not only addressed but prioritized. Our combined focus on innovation and dedication to data security represents the future of hospitality and group business.”

“The integration between Cvent Passkey and FreedomPay is another example of how we continue to expand our integrations and prioritize security for hoteliers, event organizers, and their group guests,” said Ben Mayrides, Chief Information Security Officer at Cvent. “By tokenizing credit cards, we are protecting sensitive data, reducing the risk of fraud and data breaches while providing an improved payment experience. It’s exciting to see leading hotel chains embrace technology to enhance the group booking process, and with additional properties and chains in the implementation pipeline, we’re rapidly expanding direct access to a more secure group reservation and payment environment.”