Mobile-Friendly Enhancements Take the Lead in the Company’s Recent Product Upgrade; Joined by Deeper Social Media Integrations and eMarketing Advancements

January 25, 2012 – NEW YORK and MCLEAN, VA – Cvent, the world's largest cloud-based provider of event management, venue selection and web survey solutions, today announced several advancements to its event management solution, including the introduction of mobile-friendly online registration and event websites, which gives the planner the ability to easily optimize their event's electronic presence for mobile devices; enhanced social media integrations to encourage sharing and attendee engagement; and eMarketing upgrades to enhance campaign sophistication and ties to customer relationship management (CRM) systems.

"Cvent's mobile-friendly event registration offering is the most comprehensive and flexible solution to hit the market to date," said David Quattrone, Cvent's Chief Technology Officer. "This addition gives event planners the ability to completely customize their event to be mobile-friendly, which will enhance each attendee's user experience and make it seamless for them to register for events using a mobile device."

Enhancements to Cvent's event management solution include:

• Mobile-friendly additions: Instantly create and design a mobile-optimized event website and registration form based on your pre-existing desktop event settings, or customize the website and form with different colors, display settings and content to offer a uniquely mobile experience. Attendees can also leverage the mobile-friendly event website on-site at events to search for nearby restaurants and activities through a geolocation feature, and to review personal agenda details and other key event materials.

• Social media upgrades: Promote sharing and increase the event's exposure by prompting users who have just completed the registration process to share the event with their social networks; encourage attendees to share information, ideas, concerns and questions by incorporating a Facebook comment box directly on your event website; and stay connected with attendees by enabling registrants to "like" an organization's Facebook page from the Cvent event website.

• eMarketing advancements: Create dynamic content for emails that can vary based on information known about, or actions taken by, the recipient; and update Salesforce.com records automatically when eMarketing campaign emails are sent, opened, undelivered or subscribed to.

For more information on all updates to Cvent's event management product, please visit the Event Planning blog at http://blog.cvent.com/.