Cloud-Based Data Exchange Streamlines Event, Survey and Registration Management

NEW YORK and MCLEAN, VA – Cvent, the industry leader in event management solutions, announced today that the company's event management and online registration system is now available on Salesforce.com Appexchange, enabling common users of the two mission-critical SaaS platforms to easily exchange and synch data. The data flow can be customized by users and it travels in both directions, which is precisely what savvy event planners and Salesforce administrators both demand in a robust integration. Cvent's integration with Salesforce.com has gained tremendous traction in 2012 and it has already been deployed by over 200 shared clients.

"With the Salesforce.com integration, Cvent clients can satisfy the immediacy of data that a sales organization requires," said Brian Ludwig, Vice President of Sales at Cvent. "We're huge Salesforce.com fans at Cvent – we've been using world's #1 CRM tool for more than 10 years. We're pleased to give our clients the combined power of Salesforce.com and Cvent to manage their events, data and contacts more efficiently."

Clients can now integrate and exchange data from the Cvent toolset that they leverage to market events, conduct surveys, collect payments and analyze results with key Salesforce.com functional areas like contacts, tasks, opportunities, and campaigns. Once clients set the mapping of fields between the two systems with a simple, intuitive data interface, two-way data exchange is quick and perpetual, and manual import and export data is mitigated.

"Our company recently added Salesforce.com integration to our Cvent account," said Judy Graham, Corporate Events Manager at Avantair. "I was able to configure the program myself, using the detailed instructions provided by Cvent. We can easily track invitations to and attendance of events in Salesforce.com. The program is easy to use and saves us a lot of manual work!"

The integrated dataflow allows quick retrieval of leads or and contacts from a Salesforce.com search that was actually executed within Cvent. Clients can activate, deactivate or change integration settings for each event, survey or eMarketing campaign. Event managers can also automate the creation of tasks when prospects or clients open event invitations, register for events, complete surveys, or attend the event.

Cvent's integration with Salesforce.com enables event managers to streamline campaign and contact management and significantly simplify dataflow between the management tools that clients use every day. To find out more about Cvent, please visit the company's website. To access the Cvent app for Salesforce.com integration, visit the AppExchange here.