New book for hoteliers is a comprehensive guide to using technology to drive profitable hotel group business

Cvent, a market leader in meetings, events, and hospitality technology, today announced the publication of Growing Your Hospitality Group Business For Dummies. The guide, produced in partnership with the Wiley For Dummies brand, outlines how hospitality professionals can leverage technology to promote their venues, engage event planners, analyze opportunities, and ultimately grow their group business. With nearly $16 billion in meetings and events volume sourced through its online platforms in 2017, Cvent is uniquely positioned to provide this insight for the hospitality sector.

“Group business is so important to the financial and operating performance of individual hotel properties, hotel chains, management companies, and ownership groups,” said Chris McAndrews, Vice President of Marketing for Cvent’s Hospitality Cloud. “We partner with our thousands of hospitality customers worldwide to help them make the most of their group business opportunities through the use of technology. With this guide, we wanted to share our unique perspective on how hoteliers can grow this critical segment of their business in a profitable way.” 

“Wiley and Dummies enjoys partnering with great companies like Cvent and taking advantage of their expertise and experience in topics that are important for our readers and their customers,” said Michael Friedberg, Senior Marketing Manager, Wiley. “For Growing Your Hospitality Group Business For Dummies, we helped Cvent put its valuable insights and best practices into our unique, easy-to-consume style.”

Tweet this: Group business (finally) made easy! Check out this eBook: Growing Your Hospitality Group Business For Dummies – brought to you by @Cvent in partnership with @ForDummies! #hotelprofs #hospitality http://bit.ly/2ADLKIQ

In conjunction with the release of Growing Your Hospitality Group Business For Dummies, Cvent also will offer an educational webinar series that will dive more deeply into the key topics of interest to hoteliers including:

• Understanding event planners and how to reach them
• Exploring the latest trends affecting the meetings industry
• Maximizing the efficiency and profitability of group business
• Using analytics to monitor and maximize group business performance

Download Growing Your Hospitality Group Business For Dummies here.