McLean, Va., – Cvent, Inc. (NYSE:CVT), a leading cloud-based enterprise event management platform, today announced an expanded relationship with Aimia, a global leader in loyalty management. Aimia will now offer Cvent's CrowdCompass mobile app development platform to its meeting and event clients.

Event management is a true core competency of Aimia. Aimia develops strategic events to help clients get closer to their employees, partners and customers. As a leader in the Events Industry, Aimia strives to be ahead of industry trends. Aimia and Cvent have worked together for 3 years, and this expanded relationship enables Aimia to take full advantage of the entire Cvent product suite, which includes online event registration, venue selection, event management, e-mail marketing and web survey and mobile apps for events.

"We believe there is a great demand – and need for – mobile apps at corporate events," said Matthew Donegan-Ryan, director of Mobile Strategy at Cvent. "Aimia has an excellent reputation for providing superior event management, and Cvent is extremely pleased that Aimia will help its clients take advantage of the extensive features and capabilities of the Cvent CrowdCompass mobile apps. It's a validation of the market's interest in mobile apps and of the Cvent CrowdCompass platform."

"Aimia's number one concern is our clients. As this industry continues to evolve, we want to arm our clients with necessary tools and solutions that will enhance the attendee experience, and the Cvent CrowdCompass mobile apps are a great offering for our clients," said Bonnie Boisner, vice president Events Management, Aimia. "In the past, mobile event apps were a 'nice to have'." Today, event apps have become an expected component of all events with tremendous ROIs. Aimia has successfully deployed the Cvent CrowdCompass mobile app platform to create tailored apps, driving engagement and enhancing the user experience at our clients' events."

Cvent's CrowdCompass platform provides industry-leading mobile app development for conferences, trade shows and a wide variety of corporate, association and trade events. Cvent's CrowdCompass gives event planners a simple interface for building and publishing branded event apps. As paper conference guides become increasingly unpopular among attendees, Cvent CrowdCompass mobile apps are transforming the event experience—making it easier to:

• Engage attendees: Attendees can share contact information and network with others before, during and after the event. Advanced scheduling capabilities and dynamic floor plans allow attendees to easily navigate the event and have a better experience.
• Promote speakers: Including speaker photos, bios and presentations helps to increase speaker visibility, and speakers can be searched for and bookmarked in the CrowdCompass mobile app.
• Empower exhibitors: By including a game on a CrowdCompass mobile app, such as a photo-based scavenger hunt, exhibitors can connect with potential customers, improve lead generation and expand their brand beyond the tradeshow booth.
• Support Sponsors: Sponsors can create a bigger impact through banner ads and push notifications through the CrowdCompass mobile app, and detailed metrics and reports can be provided that show the effectiveness of their reach.
• Inspire Planners: Planner can get valuable real-time feedback through in-app surveys and increase revenue through mobile advertising.