New Customers Turn to Cvent to Measure Meeting Spend and Streamline Event Planning; Represent Meetings Industry on the Mend

June 22, 2010 – NEW YORK and MCLEAN, VA – Cvent, the world's largest provider of online event management, meeting site selection and web survey solutions, today announced that more than 500 new customers have adopted its event management software in 2010 to automate event management processes, decrease costs and boost event attendance. Cvent's new event software customers include The Boeing Company, Nationwide Mutual Insurance, BusinessWeek Magazine and the Massachusetts Institute of Technology, among others.

"Although budget concerns led many organizations to scale back on events in recent years, face-to-face meetings are still considered best for building the relationships that drive business. We see the recent uptick in customers adopting Cvent's event management software as evidence that the meetings industry is gathering steam," said Brian Ludwig, Cvent's Vice President of Sales. "At the same time, meeting and event planners are under more pressure now than ever to increase attendance, significantly cut spending and measure results. Cvent's event management software helps our customers do just that by enabling them to centrally manage and automate time-consuming tasks, so they can focus valuable time on strategic planning initiatives."

Cvent's event management solution helps meeting and event planners streamline the entire event lifecycle — from site selection and sourcing, budgeting, event marketing, attendee registration and payment processing to housing and travel management and post-event reporting. In fact, the company's software helps users increase event attendance by an average of 21 percent and decrease costs by an average of 45 percent - significant improvements for planners faced with holding effective meetings and demonstrating return on investment (ROI) on a limited budget.