Acquisition empowers properties to tap into the $100 billion wedding market to grow group business revenue

TYSONS, Va.— May 22, 2019 - Cvent, a market-leading meetings, events, and hospitality technology provider, today announced that it has acquired Wedding Spot™, a leading wedding venue sourcing platform. More than 12,000 special event venues and hotels utilize Wedding Spot to attract wedding business to their properties. Cvent acquired Wedding Spot to bring additional group business opportunities to the more than 260,000 hotels and venues that currently utilize the Cvent Supplier Network™, further accelerating Cvent’s product roadmap and global growth in the hospitality sector.  

Founded in 2013 in San Francisco, Calif., Wedding Spot offers its more than 12,000 venues across the U.S. direct access to couples looking for their wedding venue. Within the Wedding Spot platform, couples can quickly source and compare their preferred locale. Venues leverage Wedding Spot’s unique Spot Estimate™ feature to further qualify these leads to help drive quality business to their properties.

The Cvent Hospitality Cloud offers group marketing, sales and operations solutions to help venues connect with buyers, attract and win more group business, and deliver great event experiences. By acquiring Wedding Spot, Cvent now offers an additional channel for special event venues and hotels to attract wedding business. Each year in the United States, couples spend $100 billion on weddings, and these special events represent up to 20% of group business for hotels. With more than 200,000 requests processed through Wedding Spot each year, current Cvent Hospitality Cloud clients can utilize the Wedding Spot platform to connect with these buyers and grow their group business revenue.

“Cvent has led the digital transformation of the meetings and events industry, and we are thrilled to continue the Wedding Spot journey with them,” said Yotam Soen, general manager of Wedding Spot. “Cvent continues to find new and better ways to bring event buyers and venues together, which aligns with our mission at Wedding Spot. We’re looking forward to continuing to work with all of our customers as part of Cvent.”

“Over the past 20 years, we have powered the global meetings and events ecosystem, connecting event professionals with hotels and venues to help them grow and own their business,” said Reggie Aggarwal, CEO and founder of Cvent. “With Wedding Spot, we can offer new ways for our hospitality customers to tap into the $100 billion wedding industry while also expanding our venue sourcing options with thousands of unique special event venues across the United States. We continue to broaden our platform and offerings to support our customers’ needs, and we are excited to welcome the Wedding Spot team to the Cvent family.”