CrowdTorch by Cvent Increases Mobile Application Sales

Tysons Corner, Va. – November 20, 2014 – Cvent, Inc. (NYSE:CVT), a leading cloud-based enterprise event management platform, today announced that its consumer event technology division CrowdTorch has experienced rapidly increasing adoption of its mobile apps and ticketing technology. The CrowdTorch Audience Management Platform (AMP) is now being used by a wide-ranging roster of venues and event organizers to engage fans, drive revenue and leverage gathered insights to better market to their specific crowd.

“Mobile technology adoption is seeing tremendous growth in the consumer event space as organizers increasingly rely on it for managing events and attendees have come to expect it,” said Scot Richardson, general manager of CrowdTorch. “Engaging attendees is a top priority for event organizers, and there is no better way to be connected with consumers than through the device that is always in their hand.”

CrowdTorch’s momentum is being driven by new customers including:

Festivals

National Cherry Blossom Festival
Pacific Festival
Tail Creek Mud and Music Festival

Music/Nightlife

SLS Las Vegas
Audio San Francisco
Vessel San Francisco
Track 29
The Bluebird Café
The District
Canadian Music Week

Spectator/Participation Sports

Texas A&M
Fairbanks Arctic Winter Games
USA Track & Field
BattleFrog – Obstacle Race Series Designed by Navy SEALs

Exhibitions, Tours, Fairs

Hornblower Cruises & Events
Body Worlds

CrowdTorch is helping these organizations boost the effectiveness of their events with white-labeled ticketing, event-specific mobile apps, digital and social marketing, fan engagement and customer analytics. The most popular mobile app functionality delivered for these events includes interactive schedules, maps, integrated social media, sponsorship gamification, music radio and more.

“Since switching to CrowdTorch we are able to get our customers in to the venue three times as fast and are able to see who that customer is, where they are from and their overall concert history very quickly,” said Adam Kinsey, owner of Track 29. “The platform also allows us to promote shows in several very different and unique ways. We can use all of this information to better spend our advertising dollars and help increase ticket sales.”

About Cvent

Cvent is a leading meetings, events, and hospitality technology provider with 4,800+ employees and ~22,000 customers worldwide as of December 31, 2023. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organizers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent’s suite of products automate and simplify the event management lifecycle and maximize the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Cvent solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit Cvent.com.

About CrowdTorch

CrowdTorch, a wholly-owned subsidiary of Cvent (NYSE: CVT), develops, markets, sells and supports Cvent’s consumer event management solutions. The CrowdTorch Audience Management Platform comprises a suite of feature-rich tools, including white-labeled ticketing, mobile, website, social, engagement and fan insights. The platform is designed to help venues, promoters, artists and event organizers in a variety of industries and sizes engage fans, drive revenue and generate valuable insights to better market to their crowd. In addition to client branded point-of-sale sites, CrowdTorch also powers primary sites for fans to find and buy tickets to events, including LaughStub for comedy, TuneStub for music and ElectroStub for electronic dance music/nightlife. To learn more, please visit www.crowdtorch.com.

"Safe harbor" Statement Under the Private Securities Litigation Reform Act of 1995

This press release contains forward-looking statements, including statements relating to mobile technology adoption. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements we make. For a detailed discussion of these and other risk factors, please refer to the risks detailed in our filings with the Securities and Exchange Commission, including, without limitation, our Annual Report on Form 10-K filed on March 21, 2014 and other reports and filings with the Securities and Exchange Commission.

This press release contains a statement by a customer of CrowdTorch. Other customers’ results may vary.