Strategic Playbook Shares Tips and Best Practices for Marketing Mobile Event Apps to Achieve 80% Adoption among Attendees

NEW YORK and MCLEAN, VA – CrowdCompass, the leading mobile app developer for events, conferences and tradeshows, today announced the release of a new eBook, "Mobile App Marketing Playbook: A Guide to Increasing Mobile Event App Adoption."

A recent study shows that the average smartphone owner has 65 apps installed, and they use 15 in a given week. For conference organizers, mobile apps are no longer a "should we have one?" decision. We're at the "how can we launch mobile apps in the best possible way?" stage. When marketed well, planners can expect to see more than 80% of attendees download and use a mobile app at conferences.

"The conference mobile app revolution is upon us and the next gen participant expects a mobile event app," said Kevin Long, Director of Marketing, at CrowdCompass. "However, it's not as easy as 'build it and they will come.' Conference organizers need to market their mobile event apps to drive adoption. This eBook is a great introduction for an organization looking to take the first step into mobile app adoption, and a handy 'playbook' for others looking to fine-tune their approach."

The eBook touches on a variety of topics related to mobile app adoption, including:

• Making the move from print to digital;
• What attendees expect in a conference app;
• How organizations can financially benefit from adoption;
• A mobile app marketing plan; and
• A step-by-step checklist for marketing apps to attendees.

"Conference planning has evolved drastically over the past few years and it's critical for organizations to include native mobile apps in the mix," Long says. "Apps are becoming more advanced, with tools and interactive features that greatly enhance the attendee experience, and as technology grows, so will demand for new, cutting-edge features. Organizations that are proactive in their approach stand to benefit greatly in the long run. A great app makes for a memorable experience and increases loyalty."

Learn how to achieve 80% attendee adoption of mobile event apps with a complimentary copy of CrowdCompass' Mobile App Marketing Playbook.