10 Event Industry Trends You Must Know in 2024
If there's one thing we can count on, it's that the meetings and events industry is constantly changing. And 2024 is no exception, as we see the rise of AI, a greater demand for experiential events, and a renewed focus on inclusivity and sustainability.
But there are also challenges to consider, such as rising costs and the need for event, marketing, and hospitality teams to do more with less.
Read on to discover the top 10 meetings and events trends to watch out for in 2024 – and how they’ll impact your strategies in the coming year.
- 1. In-Person Events Dominate, but Virtual is Here to Stay
- 2. Venues Must Support Experience-First Events
- 3. AI Experimentation Grows
- 4. Finding New Ways to Reimagine Engagement
- 5. Technology Unites Planners and Venues
- 6. Accessible, Sustainable Events Reflect Brand Values
- 7. Events Shift to Marketing
- 8. Technology is a Key Skill
- 9. Cost Control Places a Premium on ROI
- 10. Centralizing For Scale
1. In-Person Events Dominate, but Virtual is Here to Stay
Undoubtedly, in-person events will be at the heart of most event and hospitality programs in 2024. Face-to-face experiences provide more opportunities for deeper engagement, networking, and interaction, making them business-critical.
According to data from our Cvent platform, 86% of event programs currently include in-person events. And in a commissioned study conducted by Forester Consulting on behalf of Cvent, 89% of global event and meeting strategy leaders say in-person events are important or critical to increasing revenue.
But while in-person events are critical, virtual and hybrid experiences are valuable and here to stay.
Our Annual Planner Sourcing Report (Europe Edition), which surveyed 635 European planners, revealed that 24% are already planning virtual events for 2024, whilst 41% are planning hybrid formats (an 8% increase from 2022). Similarly, 45% of event programs on our platform contain virtual elements.
Why are virtual and hybrid events still so valuable? They help broaden the reach of your event and provide attendees with greater flexibility – not to mention the sustainability benefits.
💡Top tip: Investing in the right technology to execute all types of event formats and seamlessly integrate into your CRM and other MarTech systems will be vital for your strategic success in 2024 and beyond.
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2. Venues Must Support Experience-First Events
As attendee expectations continue to rise, there’s added pressure for event organizers to find unique venues that can support immersive and interactive experiences.
However, this doesn’t necessarily mean that attendees are looking for five-star extravagance. According to the North American edition of our Planner Sourcing Report, 35% of respondents say they’re looking for a unique aesthetic when it comes to venue selection.
When choosing a non-hotel venue, planners prefer convention centers (53%), restaurants (50%), and other venues offering unique experiences.
Source: Annual Cvent Planner Sourcing Report
Despite budget restraints, event organizers remain determined not to scrimp on the experience. And they’re looking for unique venues that can support them.
💡Top tip: For venues and hotels, showcasing how your venue can support the interactive experiences is crucial. For event organizers, thinking outside the box is necessary. Consider non-traditional locations for your events that allow you to create experiential events that engage attendees.
3. AI Experimentation Grows
AI was one of the hottest topics in the industry last year, and with good reason. The rise of generative AI tools like ChatGPT has provided event planners and marketers new ways to automate time-consuming tasks and focus on more creative and strategic endeavors.
In 2024, we’ll see more experimentation with AI across the industry. ChatGPT and other generative AI tools will become more sophisticated and proficient in helping to develop event and campaign content.
Hotel group sales managers can use AI to bring in more business travelers by using predictive analytics to forecast future demand for group sales, target potential business travelers, and anticipate changes in demand.
💡Top tip: While AI can bring significant benefits, it's important to consider the risks. Don’t treat any AI tool as a single source of truth – check any information it provides. Additionally, don’t share confidential or proprietary information with any AI tool.
4. Finding New Ways to Reimagine Engagement
With attendees bombarded with more content than ever, event planners and marketers must find creative new ways to engage with their audiences.
Attendees expect to be fully immersed in the content and event design in return for taking the time and effort to attend an event.
An event’s ability to capture the attention of attendees increases the likelihood of them leaving satisfied, engaging with your brand’s content year-round, and returning to future events.
In 2024, we’ll see more focus on crafting compelling content and breakout sessions, wellness spaces, and greater networking opportunities. Plus, follow-up webinars and repurposed and on-demand content will help foster community engagement year-round.
💡Top tip: Events are arguably the most effective engagement channel, and they provide an increased number of engagement touchpoints. So, having the right event technology in place will be critical to capture and analyze this data and build engagement scores for individual attendees.
5. Technology Unites Planners and Venues
The hospitality sector has faced ongoing staffing shortages in recent years, while marketing and event teams have been asked to do more with fewer resources or less budget.
In 2024, technology will be an important solution to these challenges.
Why? Technology improves collaboration between event organizers, suppliers, and venues. For example, venue diagramming tools can help event teams share design room layouts and seating designs with a chosen venue in real-time, improving communication and helps build closer working relationships on both sides.
💡Top tip: Event planners should consider using single-platform and cloud-based technology to store all previous bids and contracted rates. This will make it easier to negotiate with hotels and venues to get the best deals.
6. Accessible, Sustainable Events Reflect Brand Values
Consumers increasingly expect brands to demonstrate their commitment to social issues like sustainability and DE&I. As an extension of a brand, meetings and events must follow suit.
Sustainability
Sustainability is on everyone’s mind. In one survey, 78% of respondents said their organizations plan to have net zero goals by the end of 2024.
But while a priority, sustainability remains a challenge, with cost being a major concern for nearly 40% of respondents in the Fourth Annual Benchmark Report by ICE, in partnership with Cvent.
💡Top tip: Embracing sustainable initiatives doesn’t have to be costly. Start small by prioritizing sustainable venues and suppliers, opting for locally sourced food options, and reducing single-use plastics at your event.
Accessibility
Some 16% of people worldwide have a disability, according to the World Health Organization. Across the US, this rises to 1 in 4 adults, or 27% of the population.
Put simply, ensuring your events are accessible and inclusive to all is fundamental. Plus, if your events aren’t welcoming and accessible for everyone, you’re likely missing out on the opportunity to reach a much wider audience.
💡Top tip: Ensuring your meeting or event is accessible includes asking the right questions during the registration process, being intentional about the onsite experience, and providing staff training. For more tips, check out this blog post, Accessibility in Events: Tips and Best Practices.
7. Events Shift to Marketing
ICE's Fourth Annual Benchmark Report observed a significant shift in the organizational placement of in-house corporate event teams in 2023.
Most event teams (71%) now find their home within a company’s marketing function, a substantial increase from the 55% reported in 2022.
This trend signifies a growing recognition of the strategic importance of events in marketing.
Planners are using MarTech solutions and integrating event data into CRM systems, while marketers are building broader campaigns around events and understanding the value that face-to-face activity brings. Events and marketing have become inseparable bedfellows for the future.
💡Top tip: Successful events and event marketing campaigns will require close collaboration between event and marketing teams to ensure they meet objectives. Understanding stakeholders' priorities is essential for increasing the chances of success.
8. Technology is a Key Skill
Technology has become a crucial pillar of any event or hospitality strategy. As a result, more organizations will prioritize technology to track, automate and deliver engaging campaigns and experiences.
Employers who develop their team’s skills in areas such as AI, data analysis, and automation will pave the way for ongoing career success.
One sign of the increasing importance of technology is the emergence of a key technology-based role: the event technologist. With 63% of event technologists currently found in the meetings and events department, they provide a valuable resource for combining tech expertise with an in-depth knowledge of the event planning process.
💡Top tip: Technology competency is crucial for all roles, and keeping up with technological advancements, such as AI, will be critical for your success. Not sure where to start? Consider upskilling with relevant industry training and certifications.
9. Cost Control Places a Premium on ROI
High costs continue to challenge marketing and event teams in 2024. According to the 2024 Amex Global Trends Forecast, 67% of respondents predict an increase in overall meeting spend in 2024.
For 36% of the planners who took part in Cvent’s Planner Sourcing Report, cost inflation is deemed the biggest challenge on the horizon. A large majority (77%) believe the cost of holding a meeting or event of the same size and complexity in 2024 will increase by up to a fifth compared to 2023.
Because of the continued uncertainty around event costs, 85% of these respondents said they had built contingency into their budget for 2024. This contingency will see planners find new ways to do more with less by reducing costs and increasing efficiencies.
Meanwhile, 48% of North American planners say that cost-saving measures will predominantly shape their event planning priorities in 2024. The vast majority (83%) said they’d switch venues for savings of 6% or more, with half agreeing to switch for up to 10% savings. This reflects the challenges all organizations face when balancing budgets against the design experience and event ROI.
💡Top tip: With ROI under continued scrutiny, ensuring you have the right KPIs in place for each of your events and buy-in from your stakeholders will be crucial. Use technology to help get visibility across all your meetings and events and identify where you can find efficiencies and reduce costs.
10. Centralizing For Scale
Organizations are now assessing how to centralize their event technology, much like they have centralized their CRM and marketing technologies. Working with a single system reduces expenses and empowers overextended teams to work more effectively.
Consolidation isn’t just about cost and resource efficiencies. Increasingly, organizations are adopting a centralized tech stack to help drive growth.
A centralized and integrated tech stack helps teams better connect with suppliers, spend less time consolidating and merging data, and more time using technology to understand attendee interests and accelerate revenue.
💡Top tip: Ensure your event data isn't siloed from other internal systems. Use a robust event platform that can integrate with your core systems to create a single source of truth and improve measurement.
2024: A strong year for the meetings and events industry
The world of meetings and events is constantly changing, with new trends emerging, such as the rise of AI and the drive to find new ways to engage audiences. Staying on top of these waves is crucial for continued success.
Use these trends to stay ahead of the future of meetings and events and prepare your strategy for 2024 and beyond.
For deeper insights into the 2024 trends shaping meetings and events, register for our upcoming webinar, the 2024 Event Trends Forecast.
Victoria Akinsowon
Victoria is the Team Lead for Content Marketing in Europe at Cvent. She has over five years of experience in developing and executing content marketing strategies that drive growth for businesses across industries. In her spare time, you’ll find her either learning a new language, travelling or reading a good book.
Leading Real Estate
Strengthening the tech stack to help prove the value of events.
reduction in check-in time
increase in event revenue
in cost savings using mobile app
Reinventing the Conference Week Experience
Leading Real Estate Companies of the World (Leading RE) is the center for the world’s market-leading independent residential brokerages in over sixty countries. Their Events department plans more than forty member-based events per year globally, as well as thirty internal events. For their annual flagship Conference Week, the Events team needed to better prove return on investment for their executive stakeholders. “It’s definitely a high stakes event every single year. We want to make sure our members get the best education within the network, but also that we’re getting good ROI,” explains Events Coordinator Lauren Humbarger.
With a small team of five, planning a successful Conference Week for 2,500 attendees required twelve hour days and weekends. “We realized our own technology that we built in-house wasn’t accommodating everything that we needed,” explains Lauren. “It was chaos. We lost revenue, we struggled to make event improvements due to incomplete data, and our spend was inaccurate as a result.” Mobile app adoption was low due to a confusing number of separate apps. Congested check-in lines from manual badge stuffing and inaccurate data frustrated attendees. Meeting executive expectations was a challenge. “The C-suite wanted reports within just a couple of hours, and it was hard to get that because of all of the changes onsite,” Lauren adds.
Building the Tech Stack for an Elevated Event
Using Cvent’s OnArrival 360, the team saw their Cvent Event Management registration data seamlessly integrate with the Conference Week onsite experience. Badge-printing was a breeze and check-in lines sped through 300% more quickly. Lauren’s team saved over 250 hours of manual labor. Session scanning helped streamline onsite staff requirements and accurately track data. These improvements even caught the eye of the executive team. Notes Lauren, “Our C-suite needs to have all of this information for the event at a moment’s notice. With OnArrival and session scanning, they can have it all at their fingertips.”
The mobile experience was vastly improved by combining five different events into a single, Conference Week app through CrowdCompass. The team collaborated with other departments to create a concrete attendee engagement plan. They increased networking opportunities, provided invite-only content, included gamification, and enabled social sharing. As a result, they saw a 92% adoption rate and 30% increase in engagement. Implementing a Virtual Gift Bag contest increased sponsorship opportunities, and paperless Speed Networking helped attendees connect in new ways. The event was 100% paperless as a result, with an impressive $26,000 in cost savings.
We’ve had over $60,000 generated by keeping our events open longer with Cvent. Our C-suite has been exponentially excited about all of the event tech that we’ve added as a result.”
Lauren Humbarger, Events Coordinator
Giving Executives Data Visibility
By integrating with Salesforce, her team has been able to track and use key data points to prove the value of the event to the C-suite. “I think it’s very important that all of these technologies speak to each other,” notes Lauren. “The integration has been great because our C-suite has direct visibility into the data that we capture from Cvent to Salesforce.”
The team also saw 100% increase in session attendance data, allowing them to accurately plan future onsite experiences. With increased flexibility from Cvent technology, they left registration open nearly two weeks longer than usual. The result? “We’ve had over $60,000 generated by keeping our events longer,” Lauren says. “Our C-suite has been exponentially excited about all of the event tech that we’ve added as a result.”
“Our C-suite is very excited about event tech and us meeting our ROI. Every year, we’re slowly implementing new technology because they’re so excited about what they see.”
Lauren Humbarger, Events Coordinator
Leading the Events Space at Leading RE
Lauren’s team is pioneering new ways to use Cvent in strengthening the Leading RE tech stack. With high expectations from attendees and internal stakeholders, her team assists other departments in creating flawless events. “Event tech has definitely helped across departments,” she insists. “For example, we can do parked reports if the marketing team needs to look at attendee lists for campaign emails. We can also build our own registration site with Flex, so we don’t have to rely on IT every single day because they're busy with their own world.”
With a small staff, the Events team at Leading RE are experts at maximizing their resources to achieve impressive results. “As an event planner, you have a lot of different hats you put on just to make sure everything goes seamlessly,” says Lauren. “I definitely think event tech has completely streamlined and assisted everyone’s role within the event field. It’s elevated it to a new level.” With results that speak for themselves, her team has been able to impress even their most demanding stakeholders. She adds, “Our C-suite is very excited about event tech and us meeting our ROI. Every year we’re slowly implementing new technology because they’re so excited about what they see.”
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Demo our solutions today to transform your meetings and events.
Leading Real Estate Companies of the World (Leading RE) is the home of the world’s market-leading independent residential brokerages in over 60 countries, with over 550 firms and 128,000 associates producing over one million transactions. Leading RE’s by-invitation-only network is based on the unparalleled performance and trusted relationships that result in exceptional client experiences.
Fox World Travel
Showcasing Fox World Travel client success through a true custom solution with Cvent
day turnaround to pivot hybrid event
attendance rate
total logins in Attendee Hub
Fox World Travel is a national leader in business travel, vacation travel, incentive travel, and meetings and events planning. “Fox World Travel is one of the largest corporate travel management companies in the United States,” explains Jeremy Dyken, Director of IT and Application Development. Supporting their clients for over 60 years, Fox World Travel has long relied on event technology to create seamless attendee experiences and achieve custom client success.
Jeremy notes that the pandemic was particularly challenging for their organization as an event agency. “The last two years were incredibly difficult,” he says. “Now that we’re through that tunnel and can see the light on the other side, we are poised for growth.” Jeremy believes industry partnerships are key in unlocking this potential for growth. It’s a strategy Fox adopted with Cvent years prior to support their expanding business. “Years ago, in the spirit of continuous growth and improvement, Fox recognized the need for a partner who would complement and scale with our growth,” he explains.
Six years later, the impact of that partnership is clear. “We have optimized events by utilizing features such as Event Enterprise Solution, Supplier Solutions, Transient, Onsite Solutions, and most recently, Attendee Hub,” offers Stacy Button, Operations Manager of Meetings and Incentives. Thanks to their strong emphasis on technology investments, Fox was well-positioned to support their clients throughout the pandemic.
Supporting a quick pivot to hybrid events with Cvent technology
Jeremy and Stacy offer an example of how such strategic forethought positively impacted one of their clients. Due to the Omicron variant, a large accounting firm needed to quickly pivot their planned in-person conference in early 2022. Five days before the event, it looked like the conference may not even occur. “The client was considering canceling the event outright,” Stacy shares. Given the impact of this lost business and its effect on hundreds of attendees, Fox prepared an alternative solution. Stacy explains, “For us, that presented a unique opportunity where Fox World Travel and Cvent came together. In just three days, we were able to completely transform their program into a hybrid event.”
Fox’s rationale was simple. With the support of Cvent services teams and the backing of Cvent technology, their team would create an engaging and safe attendee experience so that the event could move forward to support the client’s business goals. They planned to bring all entertainment and speakers to Las Vegas and shift all attendees to the virtual experience, creating a hybrid event. “Think through all the logistics that have to happen to pull that off successfully,” Jeremy elaborates. “The mobile app has to change, and sessions have to change, hundreds of people no longer flying into Las Vegas…all of that has to happen quickly.” Faced with this daunting challenge, the Fox and Cvent teams jumped into action.
“The client was considering just canceling the event outright. For us, that presented a unique opportunity where Fox World Travel and Cvent came together. In just three days, we were able to completely transform their program into a hybrid event.”
Stacy Button, Operations Manager - Meetings and Incentives
Strategizing hybrid event success with Cvent professional services
The Fox team managed the technology implications behind the scenes to ensure a flawless virtual attendee experience. Having the technology already in place to support the team during this incredibly challenging time was critical. “At the customer’s request to make this a hybrid event early on, combined with the Cvent technology, made it possible to hold this virtual meeting due to the last-minute critical changes,” notes Stacy.
Fox first had to manage attendee communications and accurately cancel 539 hotels and flights. “Due to the benefit of our strong Cvent partnership and having planned for a hybrid event, strategically created this safety net, which enabled us to easily manipulate the content, emails, surveys – every touch point- to reflect the now virtual atmosphere,” offers Jeremy. In partnership with Fox’s customer, they reconfigured and condensed session content to accommodate the virtual environment. “Fox is responsible for all of their attendee and website management in addition to the implementation of the conference mobile app and now, Attendee Hub,” Jeremy explains. They dedicated one team member to manage the attendee experience, divvying up the other responsibilities amongst their remaining staff and enlisting the assistance of their Cvent team.
They condensed breakout and general sessions into daily sessions to allow for a more fluid virtual attendee experience. This meant they needed to reassign speakers, support session content, enable polls, and moderate Q&A. Meanwhile, they built 25 hybrid sessions in the Attendee Hub. Given the extremely tight timeline they faced, Fox appreciated the support from the Cvent Attendee Hub 360 team, which extended beyond typical working hours and into the weekend. “There was someone from the Cvent side who was our go-to superstar,” Jeremy notes. “She was a project manager, and she was phenomenal.”
In providing end-to-end project management, the Cvent team updated the event build to reflect the new hybrid experience and configured the Attendee Hub platform. At the same time, they coordinated technology needs to ensure timely execution. They also offered advanced production services and full day-of support. “You take someone like that, who has a background in meeting planning and could help anticipate the things we’re going to need - it means nothing is lost in translation,” Jeremy adds.
By drawing on their existing Cvent partnership, Fox was able to quickly and efficiently create a viable solution for their client in the midst of overwhelming challenges. Combining industry-leading technology with the support of experienced technology professionals meant both Fox and the client felt fully supported throughout the process. Jeremy says, “You take someone like that with our experienced team and you achieve what many companies try: the blending of people and technology. With Fox and Cvent, we could do this and make it happen.”
“There was someone from the Cvent side who was our go-to superstar…You take someone like that with our experienced team and achieve what many companies try: the blending of people and technology. With Fox and Cvent, could do this and make it happen.”
Jeremy Dyken, Director of IT and Application Development
Providing an engaging digital experience for virtual attendees
Jeremy adds that the Attendee Hub offered a quick and easy way to flip the content to suit a virtual viewing experience. “Obviously, the Attendee Hub becomes the central part of the entire plan,” he says. The Attendee Hub provided a user-friendly experience with one-click access to all session content. Registration data was automatically synced between the Registration tool and Attendee Hub, meaning there was no need for manual list uploads or data syncs. Users could easily navigate from the home page to build their agenda and access their personalized schedule. Each session included speaker information, session details, and related links and files to drive continued engagement. Featured sessions on the home page also helped drive session attendance. “Because Fox had the Attendee Hub in place, hundreds of hours were saved as opposed to starting from a blank slate,” notes Stacy. “While the entire agenda was updated days before the opening session, the roadmap had been made possible through Attendee Hub and the ability to update content versus creating from scratch was instrumental in our success.”
While this functionality offered a cohesive and consistent attendee experience, the client wanted attendees to feel connected across the digital divide. Fox leveraged built-in engagement features to meet this client goal. “We tried to use every feature that we could to the fullest extent, adding polling and Discussions to create a virtual experience that was as personal as it could be,” Jeremy explains. Attendees could connect in real-time via live chat, while moderated Q&A allowed attendees to ask questions, receive written responses, and upvote their favorites. With Discussions, attendees could meet virtually to discuss topics of interest. Fox managed 27 discussion rooms with integrated video chat to ensure attendees felt connected. Integrated polling allowed Fox to capture session engagement to fulfill CPE credit requirements, with over 23 polls launched throughout the program.
“Because Fox had the Attendee Hub in place, hundreds of hours were saved as opposed to starting from a blank slate. While the entire agenda was updated days before the opening session, the roadmap had been made possible through Attendee Hub and the ability to update content versus creating from scratch was instrumental in our success.”
Stacy Button, Operations Manager - Meetings and Incentives
Proving the importance of technology partnerships
The event saw 533 attendees join virtually over three days, with an impressive 97% attendance rate and 1,029 total logins. In looking back at the monumental team effort it took to successfully pivot the conference to virtual, Jeremy is grateful for the efforts of his own team and the Cvent staff who supported Fox World Travel. “While Fox may have worked around the clock to deliver this rejuvenated, transformed, completely digital event, we leaned on the tremendous asset we had in our partner of choice with Cvent,” he says. “Without the technology platforms we had in place, this event never would have been possible with such massive scope change.”
Not only was the client pleased with the end result, but they were able to gather valuable data points through on-demand reports in Cvent. Here, they could view session attendance and duration, as well as engagement metrics and survey feedback at both the session and event level. This offered the client quantifiable metrics to help assess overall event performance and evaluate attendee behavior. While these reports helped showcase how Fox met the client’s goals, Jeremy notes that the partnership between Cvent and Fox was a measure of success in its own right. “I like the analogy of the duck on the pond,” he explains. “We were kicking like crazy under the water - with Fox being one leg and Cvent being the other - but from the shore, most importantly, our client saw that we looked cool, calm, and collected.” Fox ultimately proved the value of moving forward with the event by navigating tricky waters with event technology at the ready.
Ensuring data privacy and security with Cvent
In discussing the importance of such data, Jeremy offers unique and valuable insights as Director of IT and Application Development. He is uniquely qualified to assess the importance of choosing a technology provider who can ensure data privacy and security. He says, “Depending on the sophistication of our client and various IT or security requirements that they might have, we have to meet all of those requirements, whether it's privacy or security. Being good guardians of that data for customers, that's our job.”
By partnering with Cvent, Jeremy says Fox feels confident in the security and data privacy measures in place. “Cvent makes that very easy because they've already gone through all the paces, and Cvent is a massive company with many resources that they have put into security and privacy,” Jeremy adds. This means Fox can feel confident in deploying Cvent technology for their clients. He notes, “A lot of the things that we would have to do with perhaps a smaller partner, we don't have to do with Cvent. That’s because they've already done all the legwork and we can feel confident that the data we are storing in Cvent systems are secure and meet all of our regulatory requirements.”
“Cvent is a massive company with a lot of resources that they have put into security and privacy. They've already done all the legwork and we can feel confident that the data we are storing in Cvent systems are secure and meet all our regulatory requirements.”
Jeremy Dyken, Director of IT and Application Development
A true technology partnership for the future: Fox World Travel and Cvent
In the near future, Jeremy anticipates exciting opportunities within the meetings and events industry. “I think there is so much pent-up demand after two years of not being able to travel and meet that we are going to struggle to keep up with that demand,” he says. He believes organizations can’t be expected to manage such growth alone. “We’re not going to be able to do it all ourselves and it’s going to take strategic partnerships with companies like Cvent so that we can remain on the leading edge,” Jeremy adds. While the industry continues to succeed in returning to in-person, he believes it’s vital that organizations don’t lose sight of the value of virtual. “Hybrid is here to stay and the technology is in place; it’s a fantastic option and tool to have in our toolbox for every event going forward,” he insists.
Jeremy believes that meetings and events present one of the most important business opportunities for any organization in a post-pandemic world. “Everything is going to recover at a different pace, and I think the meetings and incentives side as the most robust potential for return,” he says. Whether virtual, hybrid or in-person, using technology to power any event will be critical as the industry continues to reshape itself. “You can’t ignore it and you need to invest in it,” notes Jeremy. “It’s those experiences and connections that you make at an in-person or hybrid event that are important.” He adds that having a technology partner who can support your entire events portfolio is key. “Those events are the things that, even if they don't pay off that day, they pay off in the future with the relationships that you establish; some of that ROI will pay out over time,” he insists.
“I would not encourage any company out there to withhold their investment in their meetings and incentives. Get out in front of your customers, get in front of your competitors, and make that investment.”
Jeremy Dyken, Director of IT and Application Development
In the meantime, Jeremy and Stacy are excited to continue expanding Fox World Travel’s partnership with Cvent. Jeremy encourages all organizations to invest more deeply in meetings and events in light of where the industry is heading. “I would not encourage any company out there to withhold their investment in their meetings and incentives,” he says. “Get out in front of your customers, get in front of your competitors, and make that investment.”
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Fox World Travel is national leader in all things travel with award winning experience in business travel, vacation travel, and incentive travel as well as meeting and event planning. Recognized on the Travel Weekly Power List, Fox World Travel is obsessed with creating memorable experiences through a combination of custom programing, creative talent and nimble technology.
