What does it do?

Grants California residents new rights regarding their personal information and imposes various data protection duties on for-profit entities conducting business in California.

Who is affected?

In a nutshell, for-profit companies doing business in California or with California residents.

More specifically:

Any for-profit entity doing business in California, that meets one of the following:

  • Has a gross revenue greater than $25 million
  • Annually buys, receives, sells, or shares personal information; or has more than 50,000 consumers, households, or devices for commercial purposes
  • Derives 50 percent or more of its annual revenues from selling consumers’ personal information.

The law also applies to any entity that controls, is controlled by, or shares common branding with a for-profit business meeting the test above.

What does that mean for event industry professionals?

Changes are needed to ensure compliance, primarily providing your stakeholders with:

Transparency

Clearly stating what information you collect and how you use and share the information you gather about attendees, sponsors, and exhibitors.

Consumer rights

Providing stakeholders with the right to delete their information, get access to their information, and opt out of having their information sold.

Data security

Ensuring due diligence by understanding how sensitive information is being stored and that it’s being reasonably protected.

gdpr-blog

We’ve heard a lot about GDPR . How is CCPA different?

GDPR and CCPA are similar, but not the same. Consumer rights, the right to access information, the right to change information, portability, and the right to delete information are all the same.

But where GDPR permitted companies to use information whether with your consent or for legitimate business interest, CCPA doesn’t require either. CCPA focuses on transparency - letting consumers know what is going to be done with their information so that they can decide if they want to opt-out.

Learn more about how we can help you be CCPA compliant

Cvent provides this material for informational purposes only. The material provided herein is general and in summary form and is not intended to be comprehensive. Further, it is not intended to be legal advice and should not be construed as such. Nothing herein should be relied upon or used without consulting a lawyer, data protection officer or other professional advisor who will consider your specific circumstances, possible changes to applicable laws, rules and regulations, and other legal and privacy issues. Receipt of this material does not establish an attorney-client relationship.