Seasonality. You know it when you see it — but you may not know that there are two sides to the story. Understand this and you'll locate the sweet spot that results in happy participants on all sides. (For a crash course, register for our 3-part webinar series here.)
For many hoteliers, “seasonality” is just a euphemism for the dreaded times when business slows, often following an extremely busy period. For meeting planners, though, it's the opposite. They may they find themselves in a panicked tailspin as they try to get hotel salespeople to consider their bids for meetings held during high times.
With a little imagination and marketing savvy, hotels can achieve a steady stream of meetings business that does away with some of the hard and fast boundaries of “low” and “high” seasons. The key is balance.