Being at the forefront of a hotel's group sales and marketing strategy requires a relentless focus on results and the ability to adapt to an ever-changing market. Successful properties typically excel in a handful of key categories, including the execution of targeted strategies with creative branding, engaging messaging, innovative channel tactics, best-in-class sales competencies, and so much more.
Take The Wigwam as an example. In 2021, the historic Phoenix, Arizona property was awarded 4,645 total room nights with the help of Cvent solutions. The luxury resort also saw a 208% increase in RFPs received and achieved a 100% response rate. They now have a new award to add to their portfolio, as their top-tier tactics helped them win a Cvent Excellence Award — The Group Game Changer, which was presented on stage during Cvent CONNECT 2022 in Las Vegas.
Also nominated for the award was The Lodge at Flying Horse, which saw a 368% increase in RFP volume year over year, achieved a 7% market share increase due to the Cvent Renovation Playbook, and saw a 373% increase in new planners sourcing the property.
The annual Excellence Awards recognize top achievers across the hospitality industry, showcasing the accomplishments of industry leaders as they propel growth and inspire the future with innovative solutions. The Group Game Changer honors hospitality organizations that consistently deliver superior results across their sales and marketing programs through the application of technology, business intelligence, and marketing promotion.
How Cvent can help with group sales and marketing
The importance of group sales and marketing is front and center in many of the solutions, products, and features offered by Cvent, including, but not limited to:
- CSN Advertising: Thousands of planners source their meetings through the Cvent Supplier Network. With CSN Advertising, you can put your message in front of them as they decide which destinations, venues, and event services will receive their RFP.
- CSN Business Intelligence: Used to help you understand your competitive set, assess your performance, and identify opportunities for growth.
- Hotel Website Solutions: Designed to enrich your CSN profile or brand website with the visually-rich information planners need to see before they submit an RFP.
