Have we done a good job of making sure everyone understands the mission and communication goals of our venue? Think about the power of having a guest hear a consistent message no matter who they meet at your venue. At the Cvent CONNECT 2017 breakout session entitled Building Brand Ambassadors Step by Step, attendees got the rules, tactics, and equipment needed for engaging their entire team. Our coach for this session was Travis Howe, Executive VP & GM of Global Platform Solutions for Mediaocean. Travis has spent his career building and implementing strategies at global media companies and ad tech firms, and he is an industry leader in the convergence of digital and television enterprises. In his role, he works on everything from go-to-market strategies to operations, with a deep understanding of how best to support companies in creating and developing brand ambassadors.
Equipment as Data
Travis shared that it all begins with understanding who your customers are. A clear vision of the customer increases the likelihood they’ll respond to your messages. Despite everything we hear about the growing role data plays, only 27% of firms truly know customer details. How can segmenting your customers benefit you? Having basic customer information on their behaviors, norms, service desires, price sensitivities, and other factors can help you better meet and anticipate their needs. It also provides the foundation for modeling and developing communications to target prospects with similar characteristics.Only 27% of firms truly know customer details.