As ever, the landscape of B2B marketing continues to evolve, and marketers’ strategies and tools are keeping pace. As you develop your 2025 game plan, consider which B2B marketing events might be most impactful to you and your team by helping you keep your finger on the pulse of the marketing industry.
Here are just a few of the major B2B marketing events to attend in 2025 that will offer valuable insights and strategies; provide networking opportunities with industry leaders, partners, and peers; and explore the latest marketing trends and innovations.
Mark your calendar!
1. Adobe Summit
Adobe Summit 2025 is an event for marketers aiming to enhance their digital experience strategies. The conference includes notable keynote speakers and offers in-person sessions and hands-on labs with a focus on analytics, B2B marketing, commerce, and content management, providing attendees with the latest insights and tools in customer experience management.
Adobe Summit fosters a collaborative environment through its Community Pavilion, where attendees can connect with Adobe experts, industry peers, and partners. Events like the Welcome Reception and Community Mixer further enhance networking opportunities, allowing marketers to build relationships and share insights within the Adobe ecosystem.
For those unable to attend in person, Adobe Summit offers an online experience featuring keynotes, strategy sessions, and select online sessions with live chat, ensuring accessibility.
Where: Las Vegas, NV (In-person and virtual programming)
When: March 17-20, 2025
Why Attend?: Adobe Summit 2025 is geared towards marketers seeking to elevate their digital strategies, offering insights into customer experience management, hands-on experience with Adobe's powerful tools, and ample networking opportunities. The event can help better equip marketers with the knowledge and connections necessary to navigate the evolving digital landscape and deliver personalized customer experiences at scale.
Register for Adobe Summit 2025
2. LeadsCon
LeadsCon 2025 is a B2B marketing event dedicated to lead generation and performance marketing. This conference attracts a diverse audience, including professionals from Fortune 1000 companies, lead buyers, procurement teams, agencies, and affiliates
LeadsCon fosters a vibrant environment for building meaningful connections and business growth. This conference is valuable for those seeking to stay ahead in the competitive world of lead generation and performance marketing.
No matter your industry, marketers from a wide range of verticals can find a home here, including fintech marketers, higher education marketers, marketers in the legal field, mortgage/lending marketers, healthcare marketers, and so many more.
Where: Las Vegas, NV (In-person)
When: April 7-9, 2025
Why Attend?: LeadsCon features keynote presentations, expert-led sessions, and workshops that delve into the latest strategies and innovations in lead acquisition and management. Attend to learn about cutting-edge marketing automation tools, CRM systems, and data analytics technologies that can enable attendees to discover new solutions for improving lead generation.
3. Cvent CONNECT
Cvent CONNECT 2025 is a must-attend event for event marketers seeking to amplify their impact in an evolving industry. This transformative conference brings together thousands of industry leaders, innovators, and experts to explore the latest trends, technologies, and strategies shaping the future of events.
Cvent’s annual conference gathers the best minds in the industry to share the latest ideas and innovations in event marketing and event management technology. This event features an abundance of networking opportunities as well as unique sessions and workshops. Cvent CONNECT is your gateway to elevating your marketing initiatives, achieving greater brand visibility, and maximizing the success of your events.
One of the many highlights of Cvent CONNECT is exclusive access to cutting-edge event technologies that can transform your marketing efforts. Hands-on demonstrations and in-depth sessions showcase tools and platforms designed to streamline your workflows, enhance attendee engagement and lead generation, and deliver measurable results. These insights empower you to stay ahead of industry trends and craft more effective solutions by utilizing data-driven event marketing strategies.
With a focus on innovation and engagement, Cvent CONNECT offers unparalleled opportunities to network with industry leaders and peers who are redefining event marketing strategies. By connecting with other marketing professionals, you can share insights, uncover fresh approaches, and discover best practices to optimize your campaigns and drive ROI.
Where: San Antonio, TX (In-person and virtual programming)
When: June 9-12, 2025
Why Attend?: 91% of Cvent Connect attendees say they learned how to improve their use of event technology at this conference, and 89% say this conference has provided them with networking opportunities that helped advance their careers. What’s more, 96% of attendees said they gained new ideas for event led growth at CONNECT.
Register for Cvent CONNECT 2025
4. Salesforce Dreamforce
Dreamforce, Salesforce’s leading event, offers a comprehensive platform to explore advancements in customer relationship management (CRM) systems and related technologies. The conference features keynote sessions, breakout discussions, and product launches that delve into the latest trends and tools shaping the future of B2B marketing.
A notable 2025 highlight will focus on AI-driven innovation, particularly the introduction of Agentforce—a new toolset designed to automate tasks such as customer service and marketing, enabling marketers to enhance efficiency and deliver personalized experiences at scale. Engaging with these emerging technologies provides marketers with actionable insights to optimize campaign performance and drive growth in an increasingly competitive landscape.
Beyond the technological insights, Dreamforce facilitates networking with industry leaders and peers, fostering an environment for sharing best practices and strategies. The event's diverse sessions and hands-on labs offer practical knowledge to implement innovative marketing solutions effectively. For B2B marketers committed to advancing their skills and staying ahead of industry trends, attending Dreamforce 2025 is a strategic investment in professional development.
Where: San Fransisco, CA (In-person and virtual programming)
When: October 14-16, 2025
Why Attend?: Dreamforce offers marketers the opportunity to explore the latest innovations in CRM systems and AI-driven solutions, gain actionable insights from industry leaders, and connect with a global network of professionals to drive impactful marketing strategies and business growth.
How to Get the Most Out of a B2B Marketing Event
Attending B2B marketing expos, conferences, and networking gatherings can be a game-changer for professionals looking to stay ahead in the competitive marketing landscape. For attendees, knowing how to make the most of your experience at a marketing event is the key to fulfilling your objectives and proving ROI for your attendance. The right approach can help you maximize learning, build meaningful connections, and uncover actionable insights to apply to your strategy.
Plan Your Goals and Agenda
Before attending any B2B event, define your objectives. Whether it's networking with industry leaders, learning about the latest marketing trends, or discovering new tools, a well-prepared approach ensures that your time at marketing events is productive and focused.
Engage Actively
Active participation is key to maximizing your experience at marketing conferences. Attend sessions, ask questions, engage with speakers and fellow attendees, and set meetings with anyone who might be a valuable connection. This not only enhances your learning but also builds valuable relationships for your business and your own career.
Follow Up Strategically After the Event
The real value of B2B events often lies in the follow-up. After the event, reach out to new contacts, share insights with your team, implement the strategies you've learned, and follow up on any leads you might have generated for your sales team. This ensures the benefits of attending the event extend well beyond its duration.
Download Our 2025 Events Calendar
In 2025, event marketing will undoubtedly offer an exhilarating landscape, particularly within the realm of B2B marketing events. As businesses increasingly prioritize genuine connections and immersive experiences, B2B conferences and expos will evolve to incorporate cutting-edge technology and interactive formats.
This shift promises to enhance engagement, foster collaboration, and drive innovation, making marketing conferences not just a networking and learning opportunity but a dynamic platform for transformative ideas and solutions. As brands seek to stand out in a competitive marketplace, the excitement surrounding B2B events will redefine how companies connect, learn, and grow together.
Download our 2025 B2B marketing events calendar to learn more about this year’s must-attend B2B events for marketers.
