The Event Effect: It’s the ROI Businesses Should Care About

We’ve all been to tradeshows, attended in-person events and even participated in webinars or virtual conferences. Some of us are looking for that competitive edge that helps us in our careers or our business while others are looking to experience something new. Millions of businesses invest in these types of events each year. According to Forrester Research, Inc., 20% of the average B2B marketing budget is spent on tradeshows and events. As a result, marketers are increasingly concerned with the return on this investment so it’s important to have the right technologies in place to give you deep visibility into all your marketing efforts. However, it’s what happens offline that keeps businesses interested. What drives people to attend these in-person events and why are they so important to our business? We believe it’s the power of human connection and an experience that we remember. Meeting face-to-face sparks genuine and enduring connections. Events are a place where you can turn your prospects into customers, and your customers into relationships. It’s what we call, the event effect. It’s a highly personal experience that compels people to believe in you and your business. It gives them the chance to learn new things and connect with like-minded professionals. It’s about turning that experience into greater success for your business. It’s the opportunity to engage with your customers, build brand awareness and foster relationships that last. That’s what the event effect is and that’s how Cvent helps businesses succeed. The savvy marketer knows that event management software can actually increase attendance by 20% and even improve productivity by 27% (according to Frost & Sullivan, “Survey of Meeting and Event Planning Professionals and Hotel Operators. 2013 Corporate Meetings Summit”). Cvent improves the overall event experience for your attendees too, keeping them engaged and providing all the information they need, right at their fingertips with Cvent’s mobile apps. "Attendees really liked having the hotel map listed right at their fingertips to navigate to the different session locations. Personalized schedules were also a favorite. People knew exactly what the session topic was, where the session was located, and at what time." - Nick Overmann, Marketing Communications Manager, VeriFone Encourage audience participation and amplify the best moments of your event by sharing it on social media. "I'm excited to use SocialWall for our event this year. I think it'll make it a lot more fun and a lot more connected for the people that come!" - Carolyn Ruocco, Corporate Communications Specialist Cvent helps marketers get the most out of their events. These businesses experience the power of the event effect. Learn more about how the event effect can have a positive impact on your business.