The right marketing can ensure you get the largest and most relevant audience for your event – but your efforts shouldn’t stop there. You want to build a buzz around your event and get your registrants engaged and talking before, during and after the event.
And the number one rule of marketing? "NSAMCWADLP": Never Start A Marketing Campaign Without A Dedicated Landing Page. In other words, never start your “campaign,” or event, without having a “landing page,” a webpage to send prospective attendees to.
As we continue to plan and market our annual user conference, Cvent CONNECT, our website is a critical piece of our strategy. Like ours, your event’s website is your biggest promotional tool – it’s the first place your audience looks for key information, and where they’ll spend the most time interacting with your brand in advance of the event.
If you're new to event marketing, you might be asking yourself, “But what should my event’s website look like? What should it say? How can an event website help me drive more attendance to my event?”
We’ve got your answers here:
This is a screen-cap of the homepage for our annual event, Cvent CONNECT. Notice that the page is simple and branding is consistent. Also, our “Call to Action,” or the action we want visitors of this website to take, is abundantly clear: we want them to register for the event.
Every detail counts: is the most important information front and center? Do all the links and buttons work? Does it take too many clicks to get to a certain page? Are the fonts scaled correctly and easily readable regardless of web-browser?
It’s important to maintain consistency across your event promotions and marketing to build brand awareness throughout the event journey and maintain a professional look and feel. Make sure your emails, website, mobile app and other event materials and communications all look like they’re from the same family — they should share the same fonts, headers, footers, colors and logos. Attendees should be able to immediately recognize items pertaining to your event.
What Should Your Event Website Look Like?
Your goal should be to build a sleek, professional-looking website that’s easy to use and navigate.![](/sites/default/files/migrated_attachments/connect-home.png)