As you formulate your event strategies and goals for 2025, there's a lot to consider, from current trends in the industry to past event successes. What are the biggest challenges event planners and marketers are facing this year? What trends and tech are we most interested in, as an industry?
To dive into these questions, let's explored our top ten event blogs for planners and marketers:
1. 9 Event Trends That Will Shape 2025
Want the 411 on all things meetings and events? Check out these event industry trends of 2025. In this post, you'll discover:
- Data and insights pulled from recent studies surveying event professionals like you
- Tips for confronting the challenges we're seeing in the industry
- Trends in event tech and attendee expectations to help you craft a winning event strategy
2. Event Planning Guide With Checklist 2025
Need a comprehensive guide to help get you started on your event planning journey? Need a little refresher on what's new in the event planning space? This post is for you!
Get the lowdown on critical details like budgeting for your events, tracking ROI, sourcing the perfect venue, and so much more.
3. 10 Tips to Source Successfully in 2025
Struggling to efficiently source venues for your events? Wondering how to land the best deals on your venue selection? Finding the right venue is a critical piece of the planner puzzle. With so much riding on your venue selection – including a decent chunk of your budget – you'll need the right venue sourcing tools and tips to guide you.
Check out this guide to help you source successfully in 2025!
4. 116 Event Statistics Shaping the Industry in 2025
What's new in the events industry? How are event organizers responding to the difficult challenges they're seeing in 2025? Check out the latest industry statistics that are shaping event planners' and marketers' strategies this year, from in-person statistics to event tech trends.
Find out what event professionals like you are saying.
5. Top Event Planning Conferences to Attend in 2025
One of the best ways to keep the pulse of the events industry is to attend event industry conferences. But with so many out there, which are really worth attending? We've rounded up some of the top event planning conferences in 2025 that you can't miss. Mark your calendar!
6. Top B2B Marketing Events to Attend in 2025
Just as your marketing strategies are constantly evolving, so is the B2B marketing industry, as a whole. Check out the events your peers are hosting and attending, and decide for yourself which events might be valuable to you and your team. Looking for insights into growing leads? Need to bring more energy to your digital marketing strategies? These B2B marketing events are where you need to be!
7. Event Personalization That Works: Tactics, Tools & Tips
Personalization really is the name of the game in 2025. Attendees expect more personalized experiences throughout an entire event, from the time they receive the first promotional email to their on-site experience, all the way through to their post-event communications and on-demand content. So, how do you get started with your personalization strategy?
Check out these event personalization tactics, tools, and tips!
8. 6 Essentials for a Successful Sales Kickoff in 2025
Planning your sales kickoff (SKO) event? A great SKO can leave teams feeling inspired, motivated, and ready to take on the difficult year of sales ahead. But to make that great SKO a reality, you need a great planning strategy first.
Check out the blog to discover the essential elements of a successful sales kickoff and how you can combat some common challenges planners face when coordinating these events.
9. Event Chatbots: Why Every Planner Needs One in 2025
AI has taken the events industry (and every other industry) by storm, and it's no longer just the hot new topic everyone's trying their hand at--it's expected that you're using AI in your daily life and to uplevel your events. Event chatbots are just one AI tool available to event organizers that can make their jobs simpler and their attendees' experiences more engaging.
10. Event Theme Ideas for In-Person, Virtual, and Hybrid Events
Attracting and engaging attendees has always been a concern for event planners and marketers, but now especially, when events can be hosted virtually, in-person, or in a hybrid model, how can you set your event apart from the rest? Consider an event theme that will pull your audience in and really wow them!
Check out these fresh event theme ideas!
Looking for more insights into the state of the events industry, strategies for event planners and marketers, and ideas to keep things fresh for event attendees? There's always more where this came from on the Cvent blog!
