3 Reasons You Can’t Afford to Miss The EMA

When like-minded people get together, great things can happen. The Elite Meetings Alliance (EMA) is just that – an alliance, an event where top meeting and incentive planners form mutually beneficial relationships with leaders in the luxury hotel industry. “It doesn’t feel like there’s any sort of sales process that taking place, it’s a true collaboration of best practices and finding out if the hoteliers that are here can really provide solutions for what the planners are looking for,” Brett Boring, Regional VP of Sales & Marketing, La Cantera Resort said of his EMA experience. If you are a hotelier representing an Elite Certified hotel, here are 3 reasons you do not want to miss this unparalleled event – the next one coming up September 25 – 27 at Paradisus Playa del Carmen in Playa del Carmen, Mexico:

Reason #1: Opportunity

Close to 100 planners attending this EMA are prequalified and eager to find venues that meet their anticipated event needs. They are planners who book multiple events each year, and who average 25 or more room nights for each night of the event. An impressive 98% of attending suppliers “will book business” as a result of attending. As Bruce Lacey, Senior Sales Manager at Caribe Royale Orlando described, “Everybody came with business. All of my appointments were filled, and yes, I’m walking home with RFPs, which I like.” View the list of past attendees and ask yourself, can you really afford to miss out on the opportunity to cultivate relationships and walk away with viable group business leads?

Reason #2: Intimate Networking

Every event has networking opportunities, but what makes the EMA special is the intimate and unique networking activities they provide hoteliers. With up to 20 one-on-one appointments, every hotelier will have the time to truly connect with quality prospect buyers looking to source luxury properties. In addition to private appointments, the event agenda also includes fun evening events, focused breakout sessions and a variety of activities that encourage relationship building.

Reason #3: Career Growth

In addition to making important connections, you’ll benefit from a lineup of speakers offering industry-relevant best practices and solutions. Be in the audience to hear from technology experts and business visionaries like our September 2016 speakers Freddie Ravel, Meredith Martini, and Larissa J. Schultz. Learn actionable takeaways and strengthen your knowledge of hospitality marketing trends, data and the Cvent Hospitality Cloud. You’ll walk away from the EMA inspired and equipped to convert more opportunities from planners. You can’t afford to miss the Elite Meetings Alliance. Don’t just take our word for it! "Thank you for a great event. This was my first experience with the meeting, and I found all aspects of the conference to be well thought out and executed. Beginning with registration and pre-conference communication, you all provided timely and complete information. The program was well designed, professionally done – and most importantly – I was able to connect with a high volume of quality planners who do have programs they would bring to our property. " | Karen Rogowski, Sales Manager, Turning Stone Resort Interested in attending the September EMA at Paradisus Playa del Carmen? Reach out to your sales rep directly or contact us at sales@cvent.com or 1-855-474-3035.