Event professionals are masters at dealing with complexity. The best planners use a delicate balance of strategic thinking, interpersonal skills, and industry insight. Sometimes, however, event planning also involves taking risks — especially when selecting a destination for a big event.
To remove some of the guesswork from event planning, Business Events Montréal has come up with a solution: offer basic guarantees to ensure that Montréal continues to be a top choice for events. It’s a simple, compelling idea that breaks new ground in the industry.
Introducing: The Guaranteed Success Pledge
The Guaranteed Success Pledge is a way to reduce the inherent risk in planning events. Business Events Montréal (part of Tourisme Montréal) has distilled its lessons and successes throughout the past decade and is now providing some baseline guarantees for event professionals. The Guaranteed Success Pledge is a product of the team's unwavering confidence in their ability — as a destination and organization — to deliver.
What Exactly Is Guaranteed?
Business Events Montréal is guaranteeing attendance for qualifying events. For the past three years, meetings in Montréal exceeded expected attendance rates, clocking in at 107.5% of planners' forecasts. The team at Business Events Montréal is so confident that planners will reach attendance targets that they are offering a financial commitment.
They also guarantee exchange rates. The Montréal convention center, the Palais des Congrès de Montréal, ranks among the world’s best meeting venues. When planners reserve the Palais for an event, the best exchange rate between booking and when the event takes place is guaranteed. In other words, if the rate becomes more expensive, the more affordable rate is used. And, as a bonus, carbon neutrality at the convention center is guaranteed as well.
Some of the other key elements on the Guaranteed Success Pledge include:
- Affordability. Montréal is the most affordable city in North America (UBS’ Prices and Wages Study).
- Easy access. Montréal is closer than most people think. The city is within a two-hour flight for more than 170 million Americans.
- A giant playground. Blending North American innovation with European aesthetics — a combination unparalleled anywhere on earth — Montréal is a city that is constantly reinventing itself, always original, always surprising.
See all of the points on the Guaranteed Success Pledge website.
Moving Forward
Montréal continues to be one of the best destinations in North America for meetings and sports events. For the past two years, Montréal has ranked as the top city in Canada for hosting sports events, according to the Global Sports Impact Canada Index. From massive conferences to international athletic competitions to intimate board meetings — and everything in between — the city has the infrastructure and cultural backdrop for effective events. And now, success is more guaranteed than ever before.
