A new decade is opening its doors to welcome the next generation of events, where the audience craves authenticity, sense of place, hands-on experiences, innovation, and sustainability as part of the plan. But all these trends go further in Brazil. In this big and competitive region, recognized for being a culture focused on great service, Marriott International makes a remarkable difference providing planners and attendees with memorable and impactful experiences.
For us, 2020 is the time to be focused on the meeting planners who carefully design each part of the event experience and are looking for the perfect match of the city, the business opportunity, and the guests’ requirements in an agile and innovative way. The Brazilian events industry is more competitive than ever: São Paulo and Rio de Janeiro are highlighted as two of the top 10 meeting hubs of the region, and trends such as wellness, customization, and connectivity are paving the way to create unique "bleisure" experiences — business and leisure — with a significant sense of place. Let’s look at the top five reasons you need to consider Brazil as your first stop for the next decade.
Exciting and Relevant Meeting Destinations
The continued growth of investments across industries in Brazil, from automotive to banking, has made the country an attractive and relevant meeting destination. There are many business opportunities to be explored, including São Paulo, with a promising economic environment that is positioning the city as one of the 10 richest by 2025, and Porto Alegre, with its strategic connection with the Southern Cone.
Geographic Diversity
Brazil is a country of unparalleled diversity where you can find crystalline-water beaches, wild forests, and vibrant cities. Multicultural scenarios and colonial landscapes are part of this mashup of endless experience possibilities that will amaze you at every turn. This country could fit the requirements and preferences of all guest profiles.
Extensive Portfolio
Choose from 10 Marriott International hotels with distinctive brands: The Sheraton Reserva do Paiva Hotel inspires guests with iconic views of the warm coast of the Atlantic Ocean in the northeast region, while the monumental Sheraton Grand Rio Hotel & Resort features more than 40,700 square meters of total meeting space and 538 rooms to host robust business conventions.
Get More for Your Work
Marriott Bonvoy Events allows event planners to gain more for their work. For each qualified event, they can gain up to 60,000 points that can be redeemed for free nights during their personal travels or miles in participating airlines. Enjoy the VIP experience with Marriott Bonvoy Moments and achieve Elite status to discover unparalleled benefits in more than 7,000 Marriott International properties around the world.
Technology as a Differentiator
Transform your meetings into a digital experience with the MI meetings app! Meeting planners can also take advantage of the exclusive environment that Marriott Bonvoy Events has to offer: a visual, social, and collaborative website designed to change the way they plan. Through the platform, they can book meetings with specific filters and calculate their gains with a Marriott Bonvoy Points Calculator.
From booking to execution, Brazil is a great place for a seamless meeting planning journey using digital as the foundation, with services such as Mobile Check-In, Mobile Key, Mobile Requests, and Mobile Dining, using their smartphone to request services or order food and beverage anytime, anywhere.
Our Marriott International brands in Brazil are ready to provide sustainable and modern meetings, creating experiences that not only connect to the attendees’ increasing desire to create a positive impact, but are also designed to take your meetings to a new memorable level, one that is fitting for the start of a new era of events.
