Cvent’s Essential Guide to Event ROI

Introduction

Cvent's Essential Guide to Event ROI

Part One

Defining ROI (and what’s different about ROI for events)

Part Two

The Eight Essential Drivers of Event ROI

Part Three

Metrics, KPIs and Math – Understanding how to Calculate Event ROI

Part Four

Setting Goals and Expectations for Event ROI

Part Five

Measuring, Reporting and Analyzing ROI