Hybrid Events Generate Demand and Deepen Relationships: A Spotlight On Technology Companies

As technology companies pivoted from physical events to virtual most struggled to integrate event management technologies to deliver a compelling attendee experience. Looking forward, most technology companies plan to include more digital components in their physical events. The most forward-thinking companies — inside and outside the industry — are doubling down on using data to design high-value experiences and to drive engagement not only at individual events but throughout their marketing and event portfolios.

Taking all of this into account, Cvent commissioned Forrester Consulting to evaluate the current and future state of B2B event planning. Forrester conducted interviews and fielded a global online survey with marketers and event planning decision-makers specifically working in the tech industry to explore this topic.

Download the report today to understand key event trends in the tech industry:

• Although companies continue to invest in events, most are unable to measure ROI
• Technology firms struggle to deliver engaging and profitable virtual events
• Technology firms plan to digitally enable event practices