How Event Tech Helps Complete the MarTech Stack

For many marketers, the word MarTech is associated with tools like Marketo and Salesforce. Which is why, a lot of organisations don't bother interconnecting the smaller tools used by specialised teams with their marketing tech stack, leading to inefficiencies in data flow.

This is especially a problem when it comes to event tech. Marketers fail to recognise the importance of integrating event tech with their MarTech. An event technology platform is a one-stop-shop platform where all your event and attendee data lives. And not integrating this data with your core MarTech can be detrimental to your business, as you would never by able to get a holistic picture of your event program's ROI.

In our latest white paper, we talk about how integrating event technology with your other marketing systems will help prove the impact of events on your business.