A clever nexus connecting Asia, Africa, and Europe, Jordan has emerged as a hidden gem in the meetings and events industry. Within its strategy, the Jordan Tourism Board offers support for planners and subsidies for events and conferences. Moreover, reaching out to global planners and showcasing what they can offer was a roadblock that JTB faced.
Download the full case study to find out how Luma Khatib and her team overcame this challenge with Cvent technology.
Cvent as a one-stop shop helps us with sourcing, registration, awarding, and much more. This is a great platform for event planners to be associated with. The collaboration with Cvent has been very successful for us.
Luma Khatib
Assistant Director of Marketing
Jordan Tourism Board