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When it comes to measuring event programme success, or return on investment, you should be tracking more than revenue or business.

Execute an effective hybrid event marketing strategy by acknowledging that your in-person and virtual audiences have different needs.

Your event website should be an extension of the brand the event is for – not a completely separate entity.

Advice for marketers on creating new product campaigns and staging launch events

The key to making your virtual events successful lies in identifying the elements you can optimise to create rich, engaging experiences.

In this post, we’ll cover the essential event technologies you need to plan, host, and evaluate your events more efficiently and effectively.

There’s a lot you can learn by tracking an event attendee: details about his/her company and career.

As with any sector, higher education institutions have their own set of objectives aligned with their events.