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Today's meeting planners are interacting with you and your property across multiple devices and channels. Fortunately, digital marketing and easy-to implement online tools create powerful

What do event planners want anyway? If planners drive MICE business, then it stands to reason that the most important thing for hospitality professionals to know is how to meet their expectations

Learn event planners’ processes and tools for sourcing venues - and more. For 2019, we surveyed 2,650 meeting and event planners across North America, Europe, Asia, the Middle East, and South Africa

How meeting planners, event marketers, experiential teams, event producers and CMOs are using technology to add value, capture and analyse data and enhance the attendee experience. The relationship

Maximise return on events to make events a profit centre as opposed to a cost centre. According to a recent report from Forrester research, successful organisations allocate nearly 25% of their B2B

Event data, when used correctly, can give invaluable insights to create an effective event marketing strategy and achieve your targets. But if you can't benchmark your events with others in the

Gain insight into how 800+ event planners, marketers and executives from around the globe strategise, budget, plan, market, engage and report on their meetings & events programs. Meetings and events