Risk Management for Event Planning: What to Do When a Crisis Strikes

The meeting and event industry is no stranger to crisis. Natural disasters, political unrest, health scares, or an unimaginable act can happen at any time, anywhere in the world.

Planners must be prepared to pivot and act quickly. You’ve likely dealt with one-off event disruptions for years, and hopefully have a crisis management plan in place to address those situations.

But when massive, widespread disruption strikes, the stakes are even higher. You need to immediately get your hands around your total event program to make critical decisions about the events you host, the events you attend, and your internal events. 

In this eBook, we’ll explore three different stages of crisis management: 

• Adapt: What do you need to do to address the current situation? What data and systems do you need to take immediate action? 

• Evolve: What lessons did you learn in the crisis and how do you move towards recovery? What are the areas that you adapted that may become an ongoing part of your events program in the future? 

• Accelerate: Once you understand the lessons learned, how can you incorporate those learnings to accelerate your program for even greater success in the future? What does your program need to look like to drive future leads?