Add Events to Your Digital Marketing Mix

There’s little debate left about the value of digitizing your event channel. The more you understand what’s working and what’s not at your events, the quicker you can adjust. The better you understand your attendee's needs and interests across all your touchpoints, the more effectively – and quickly - you can realize value. The rise of event technology means that bringing your event and attendee data in-line with the rest of your digital marketing mix is not only easy, it’s a must.