Improving - and Proving - Event ROI

As a marketer, you’re already using technology to generate new leads, nurture them, and feed your sales funnel. Increasingly, Marketing Automation systems are become your single source of truth for customer and prospect information, and ROI attribution. Events generate uniquely valuable data that, when combined with your Marketing tech stack, can deliver powerful results.

Imagine technologies that can not only increase lead volume from your events, but get those leads to Sales in hours, not days, with attendee data reflecting their recent, expressed interests. Cvent integrates with your Marketing tech stack like Salesforce, Sugar CRM, Marketo, Eloqua, and multiple other third parties through our Integrations Hub so your Marketing and sales teams see a complete picture of your attendees.

And now that your event data is integrated with the rest of the data in your CRM and Marketing tech stack, you events can finally get the ROI attribution they deserve.