Destination Florence - Convention Bureau

Why Choose Our Destination?

Creativity, initiative, originality define what the city offers and what has always attracted the conference industry. There are few destinations that can offer modern, efficient facilities in such a small area in a city that has a quarter of the world’s historical and artistic heritage. A leisurely walk takes you from the concentration of work to the miraculous architecture of Piazza della Signoria. Only Florence can offer all this. History is the binding element, the source of energy that has maintained the city’s charm and vitality over the centuries, with its transformation from a Roman municipium to a Medieval countship, free city-state, Medici seigniory, Republic and Grand Duchy and finally to the capital of united Italy, a cosmopolitan centre and city that has absorbed extraordinary artistic wealth from the various cultural settings. The old town, right next to the conference venues, is like a stage where the “curtains” are the Renaissance architecture of the noble palaces, square and churches. Piazza della Signoria, Via Maggio or Via Tornabuoni offer a “journey through time” amongst unique treasures. The historical cafés where many a prominent Italian or foreign cultural figure has sat, welcome their customers in their refined settings with nineteenth century furnishings. There are prosperous craft shops all over the city as well as a famous flea market selling small treasures and antiques that are difficult to find elsewhere.