RAI Amsterdam

Nestled in the heart of the Rivierenbuurt and seamlessly extending from the RAI, Scheldestraat stands out as one of the most vibrant streets in the area. Offering a delightful array of restaurants and a diverse selection of shops, this bustling thoroughfare provides a perfect setting. The street boasts captivating views of both RAI Amsterdam and the prestigious Hotel Okura. Indulge your taste buds with a culinary journey through Scheldestraat's charming restaurants, each offering a unique and delectable experience. For those with a sweet tooth, the renowned Ijssalon Pisa or Venetie awaits, winning the hearts of many Amsterdammers with their artisanal Italian ice cream. As you wander along the street, you'll discover the enchanting Nijntje (Miffy) shop. Miffy, the beloved rabbit known and adored worldwide, originated in the Netherlands in 1955. In the Dutch language, Miffy is affectionately referred to as Nijntje, a charming shortening of konijntje, which translates to "little bunny."

As one of Europe’s diamond capitals, Amsterdam is the ideal place to shop for jewellery. It’s true that you can buy loose diamonds here, but you might prefer jewels you can wear out of the store! For the inside scoop on the diamond industry plus an opportunity to shop, pay a visit to Gassan or Coster Diamonds. You’ll find a number of small specialty jewellers on the shopping streets listed above, but for big names like Bvlgari, Cartier or Tiffany & Co, head straight to the P.C. Hooftstraat.

Welcome to Beatrixpark: A Green Oasis near the Zuidas! 🌳 Amidst the impressive buildings of the Zuidas, just a stone's throw away from the RAI, lies the beautiful Beatrixpark in South Amsterdam. A green oasis that came to life in 1938 under the guidance of the renowned Dutch landscape architect Jakoba (Ko) Mulder, a key figure in the Amsterdamse Bos project. In 2005, the old section of Beatrixpark was officially designated as a municipal monument. Explore Nature: Beatrixpark offers a range of activities for nature enthusiasts and adventurers alike. Explore the beautiful walking and cycling routes that lead you along hidden gems of the park. Enjoy the tranquil ambiance on the hills or by the pond, where you can momentarily escape the hustle and bustle of the city. Discover the herb garden with hundreds of medicinal herbs, a place where knowledge of natural remedies merges with serene beauty.

The history of Amsterdam is intimately connected with water. Its 165 canals were created over the centuries to stimulate trade and transport and reclaim land to expand the city. They continue define the city’s landscape and in 2010 Amsterdam's canal ring was recognised as a UNESCO world heritage site. Take a canal boat tour in Amsterdam. Besides providing a stunning backdrop to the city’s historical centre, floating down Amsterdam’s canals is one of the most memorable ways to discover the city. Whether you’re a first-time or frequent visitor, everything in Amsterdam seems a bit more magical when viewed from a boat.

The Rijksmuseum is one of Amsterdam’s grandest museums and it showed off its new (and old) look in April 2013, following 10 years of extensive restoration and renovation. Designed by renowned Dutch architect P.J.H. Cuypers, construction of the monumental building began in 1876 and it finally opened in 1885 as the largest museum in the Netherlands.

Characteristic Dutch fishing village. Anyone who wants to see the real beauty of Holland, goes to Volendam. As a result of its completely insulated location, this village preserved its character for six centuries, also because of the tough vitality of the fishermen. The characteristic small houses, which together with the canals and the drawbridges form the most picturesque spots, present the visitor an atmosphere of geniality and romance.

Sunbathing on the beach, a craft beer on the terrace, a meal in the restaurant or a game of table soccer with colleagues; it’s all possible at Strandzuid. For that real summer holiday vibe, you can just stay in Amsterdam.

The Nine Streets (De Negen Straatjes) Located in the heart of the city's historic canal district, this area of nine narrow streets called the Negen Straatjes was constructed during the 17th century. The Nine Streets intersect the main canals between the Leidsestraat and the Jordaan district, and are dotted with great restaurants, cafés, art galleries, jewellers, boutiques and vintage stores. With an exceptional array of styles, trends and prices, this area is truly a shopper’s paradise.