Visit Santa Barbara

Why Choose Our Destination?

Santa Barbara has been considered “The American Riviera®” for over a century. A self-contained paradise conveniently located between Los Angeles and San Francisco, Santa Barbara is a vibrant community surrounded by undeveloped coastline with the Channel Islands National Park offshore and the Los Padres National Forest inland. The city’s signature red-tile roofs, white-washed buildings and lush gardens are nestled between a dramatic mountain range and the sparkling sea, evoking the topography and architectural aesthetic of the European Riviera—with a distinctly Californian twist. Equal parts earthy and glamorous, The American Riviera® is truly a place to revive. Simultaneously sophisticated and bohemian, easygoing and energetic, Santa Barbara offers big city-caliber arts and entertainment in intimate, historic venues and a robust year-round lineup of colorful events and cultural festivals. The city is celebrated for its walkability and revered for its refined collection of resorts and hideaways, well-curated shops and abundant outdoor adventures on land and at sea. Add a thriving wine country world-renowned for its pinot noir and a hyper-local culinary scene fueled by local fisheries, farms, ranches and artisan purveyors, and there’s no denying that Santa Barbara is a destination where living well has become an art form. Plan your experience at santabarbaraCA.com.