For most event planners and marketers, event ROI is hard to define. Not anymore!
Fortunately, Cvent has developed a step-by-step process to help you understand, calculate, and communicate ROI for the meetings and events you produce. This eBook will help you prove the true value of your events by moving ROI to the forefront of the planning process.
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Introduction
Cvent's Essential Guide to Event ROI
Part One
Defining ROI (and what’s different about ROI for events)
Part Two
The Eight Essential Drivers of Event ROI
Part Three
Metrics, KPIs and Maths – Understanding how to Calculate Event ROI
