The Basics of MICE Business

No matter how familiar you are with MICE business, running the operation efficiently and profitably can be difficult and confusing.

So, whether you’re new to the world of event hospitality or have a long track record of success, we created the guide, The Basics of MICE Business,to help you crack the code on why meetings and events are so important and how to make them even more profitable.

We’ll deep-dive into topics including:

• The MICE business ecosystem

• Consumer behaviour shifts and trends

• Technology’s fundamental role in MICE business

And more!