2025 Cvent Planner Sourcing Report: Asia Edition
Cvent surveyed over 270 event professionals in Asia, and here’s what they had to say.
Meetings and events will always be the cornerstone of collaboration and relationship-building. Even though planners and venues agree that the current economic climate affects the entire meetings and events industry, the future of events is secure.
Across the survey, we saw one recurring theme: Planners need more time and resources, so they rely more on technology for venue sourcing. Hotels and venues must provide even more information upfront to help planners decide which space is the right fit for their event.
Here are the top findings for you to consider as you prepare for 2025:
- Planners are looking for specific information online
- Venues must show how their space will meet a variety of event needs
- Sustainability practices are an expected part of the planning process