A Marketer's Guide to Getting Maximum Impact from Live Events
Events offer opportunities you may be missing.
There is a chance that your marketing program isn’t taking advantage of live events. On average, 24%-40% of marketing program budgets are spent on live events.
That means that events can be a golden ticket for your marketing program: from attendee interactions to data and analytics, live events are integral parts of the buyer’s journey. They drive awareness, create new leads, and accelerate opportunities.
Unfortunately, creating a winning event plan hasn’t always been clear-cut. Even when the right intentions are in place, the impact of live events can be hindered without having the right tools and systems that allow marketers to capture and act on event interactions.
The perception around live events needs to change – it’s time to maximise their impact.
For too many marketers, live events and the insights they deliver remain disconnected from the rest of their marketing activities. Live events won’t make an impact if the right tools and systems aren’t in place to allow marketers to capture and act on event interactions.
In this eBook, we’ll show you, step-by-step, the many ways you can:
- Maximise the impact of your events
- Utilise event technology to gather and analyse data
- Set the foundation for an events program that feeds the sales funnel
- Create an events program that builds revenue year-after-year