eBook

Learn to Drive More Hot Leads at Live Events

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At live events, prospects leave behind digital breadcrumbs—buying signals that tell you precisely what they care about.

In this guide for B2B marketers, you’ll learn the 7 signals to track, and how to put them to work.

Among the learnings:

  • The 7 key data collection points
  • How to build comprehensive lead profiles for every event attendee
  • The funnel improvement: 20%+ increase in leads, 80% increase in revenue