Industry experts shared the latest thinking at Cvent Accelerate Singapore 

Singapore, July 18, 2024 – Cvent, an industry-leading meetings, events, and hospitality technology provider, recently concluded its third edition of Cvent Accelerate in Singapore on Friday 12 July 2024, where technology’s role in catapulting growth was front and centre. 

The 523 attendees were challenged to think how they are currently using data and additional ways to use it, particularly across marketing, in scaling event planning and execution, and how to rely on data-backed analytics to develop strong strategies and boost business growth. 

Other topics covered were artificial intelligence and how businesses within events and hospitality can effectively leverage the latest innovations to streamline processes and maximise resources.

The high attendance reflects the sentiment of the industry that in-person events are back with 47% of event planners expecting face to face event demand to increase.

Will Kataria, Senior Director and General Manager, Asia Pacific, Cvent, said: “The MICE market in Singapore is experiencing high growth, particularly due to the rise in demand for in-person events.

“Events are so powerful; they build brands, provide extrinsic and intrinsic value to those who attend and work on them, and have the potential to be a strong revenue engine when delivered well.

“Cvent Accelerate was designed to give event planners, marketers, and hoteliers expert knowledge based on best practices so they can expand and build upon their event success. 

“We bring together our ecosystem of experts to share real-life examples of how technology is supporting and revolutionising events from the procurement through to post-event stages,” said Kataria. 

Delegates also heard about event retention, planning and management, technology and how data can further increase the industry’s success in meeting sustainability goals. They heard from innovators who are using attendee foot traffic to generate power for the event, and outcomes from experimenting with aeroponics and reducing food waste.

Cvent Accelerate Singapore significantly contributed to environmental conservation with 504 trees planted in a mangrove reforestation site in Mozambique, investment made towards reduction of CO2e through renewable energy projects totalling 82,706 kg and 96% of attendees travelling locally.

Nico Nicholas, CEO, Trees4Events – Zeero – Trees4Travel Cvent's sustainability partner said: “We are delighted to support Cvent’s mission to educate, reduce, and mitigate the impact of events, inspiring positive change through leadership and action; sustainability is no longer a goal; it is essential to the fabric of all events.

“Events provide a prime opportunity for organisations to demonstrate their values and put words into action. Advanced technology allows us to track and understand the impact of events on our environment. We can use this information to implement better practices to reduce our carbon footprint,” said Nicholas.

In its third year, Cvent Accelerate continued the important conversations for event professionals, and provided a platform for greater collaboration between venues, organisers and suppliers.